Small Batch Over Mass Production
We Stand For
Slowing down — for intention, for care, for bringing back the magic of ritual into daily life. Every bar is crafted in small batches to preserve the vitamins of our ingredients and to ensure human hands touch every piece. When we farm, when we touch the land, when we pet our goats — we feel connected, we feel deeply human. Skin is deeply personal, and the sense of touch is at the heart of everything we do.
We Reject
Mass production and the factories that strip resources, exploit workers, and churn out low-quality products destined for landfills.
We reject marketing trends that profit from insecurity, convincing us we are never enough. And we reject anything that severs the sacred connection between creation, touch, and care.
Artisans Over Factories
We Stand For
Thriving families, fair wages, and true care. We source for provenance, purity, and effectiveness — and that means choosing premium ingredients grown with reverence for people and planet. Prosperity should flow back to the hands that grow and craft them, because quality is inseparable from dignity. But “people first” is about more than work — it’s about time, space, and ritual. We want farmers and artisans to enjoy slow afternoons, family meals, and the rhythms that make life meaningful. Just as Mother Earth creates slowly, so do artists. To us, every farmer is an artisan, and their lives deserve the same reverence as the land they tend.
We Reject
Exploitation in all its forms: child labor, unsafe working conditions, and industries that profit from harm.
We reject greenwashing that hides behind the word “natural” while cutting costs with cheap knockoffs and lab-made fillers. We reject a world that has forgotten how to care. At Oshun, people come first — always.
Timeless Ingredients Over Beauty Trends
We Stand For
Honoring Mother Earth’s original recipe. Goat milk, shea butter, willow bark, olive oil — ingredients that have stood the test of time, from ancient rituals to your grandmother’s cabinet. They don’t expire with a fad or go viral on TikTok. They endure because they work. Elegant, effective, and recognizable — these are nutrients your skin knows how to absorb. Our skin is our largest organ, and what we place on it enters our bloodstream. That’s why we choose only what is pure, nourishing, and proven.
We Reject
Beauty trends and the dishonest marketing that fuels them.
We reject cheap synthetics that harm both the body and Earth. You’ll never find parabens, talc, SLS, formaldehyde, or fragrance in our formulas.
Clean Beauty Must Be Truly Clean
Our Accept List
✔ Nubian Goat Milk
✔ First Press Olive Oil 407 mg polyphenols
✔ Manuka Honey UMF +20
✔ Willow Bark Extract
✔ Pearl Powder
✔ Raw Ghanian Shea Butter
✔ Virgin Coconut Oil
✔ Kaolin Clay
✔ Food Grade Citric Acid
✔ Ethically Mined Mica Powder
✔ Himalayan Pink Salt
Our Reject List
✖ Parabens
✖ Phthalates
✖ Formaldehyde
✖ Talc
✖ SLS/PEGs
✖ Mineral Oil
✖ Silicones
✖ Synthetic Dyes
✖ Triclosan
✖ Petroleum
✖ Fragrance
Our Reject List isn’t fixed — it’s living. As beauty shifts, so does our vigilance. If it harms people or planet, it never makes the cut.
Compostable Design Over Plastic Waste
We Stand For
Revering Mother Earth. She is timeless, a goddess, and we choose to honor her with every choice we make. That’s why we rejected plastic and created a compostable planter box — a vessel that can be returned to the soil, placed in your garden, and reborn as new life. She gives us so much; this is how we give back.
We also believe in beauty that sparks joy long after the soap is gone. Our blue collector’s box is meant to hold keepsakes: jewelry, love notes, mementos of the rituals and moments that made you smile. And our seasonal membership means fewer shipments, less packaging, and less waste — so every choice saves both energy and the planet.
We Reject
Single-use plastic and disposable beauty culture. We reject the dumping of waste in vulnerable communities and the destruction of ecosystems for profit. And because we believe in reciprocity, even soap slivers aren’t wasted — send them back, and we’ll repurpose them for disabled veterans in need.
To us, reciprocity is not a word, but a cycle — giving back to Earth, to skin, to kin.
Simplicity Over Excess
We Stand For
Simplicity — for minimalism as the highest form of luxury. Beauty culture tells us we’re never enough: that we need a serum, a moisturizer, a toner, another influencer’s “must-have,” and even an organizer to hold the clutter. But what we really crave is space. Space to rest. Space to be with family. Space to live slowly. Ritual itself is luxury, and luxury is minimalism.
We stand for fewer, finer things — ethically sourced, lovingly made, quietly powerful, built to endure.
We Reject
Excess. We reject the 10-step skincare hustle designed to profit off insecurity. We reject planned obsolescence that pushes low-quality formulas so we’ll always need to replace them. And we reject the greed of overconsumption disguised as self-care.
For us, beauty is about doing less — and finding more meaning in it.