Woman of color relaxing in a luxurious bathtub, reading a magazine, with Oshun goat milk soap displayed on a nearby table for an elegant, clean beauty ritual.

Journal
Can You Use Bar Soap on Your Face?
Can You Use Bar Soap on Your Face?
Bar soap gets a bad rap. And honestly, we get it. Those bars you’ve seen on drugstore shelves leave skin tight, dry, and begging for moisturizer.  But the truth is,... Read more...
Mike Johnson Bachelor
Mike Johnson’s Bachelor Transformation: From Roses to Bar Soap Ritual
You probably remember Mike Johnson from The Bachelorette. The guy with the captivating smile, the confidence, and the easy charm that made him a fan favorite. The question for a... Read more...
halal beauty
Halal Beauty Products: What is Halal Beauty and Why Does it Matter?
You deserve cleaner, safer, gentler beauty and skincare products, free from the questionable additives and hidden fillers that leave you wondering what you’re really putting on your face.  You also... Read more...
bar vs liquid soap
Bar Soap vs Liquid Soap: Why Bar Soap Is Better
Did you know most liquid soap is 70% water? No surprise your skin feels dry after using it. And no surprise they try to sell you lotion right after. Liquid... Read more...
"how to simplify skincare routine, best simple skincare routine "
How to Simplify Your Skincare Routine
You’ve seen the TikToks. Serums, toners, oils, “skin barriers,” 10-step routines. And still—your skin feels tight, confused, or worse, breaking out. The more you do, the more your skin begs... Read more...
Cetaphil vs Cerave face wash
Cetaphil vs CeraVe Face Wash: Why Oshun is the Better Choice for Sensitive Skin
If you’ve ever sought out soap for sensitive skin, chances are a dermatologist (or the internet) has pointed you toward Cetaphil vs CeraVe face wash. They’re “safe,” they’re “gentle,” and... Read more...
Best Soap for Combination Skin
Best Soap for Combination Skin
Caring for combination skin is a constant balancing act. You’ve got an oily T-zone (forehead, nose, and chin) but your cheeks are normal, if not overly dry.  From the unmistakable... Read more...
goat milk soap vs african black soap
Goat Milk Soap vs African Black Soap
What you wash with can be the difference between balance and breakouts, hydration and flaking, calm and chaos. And yet, most soaps still act like it’s 1950: overly harsh, overly... Read more...
The Best Bar Soap for Eczema Skin
The Best Bar Soap for Eczema Skin
Living with eczema takes a toll, as it chips away at your comfort, confidence, and patience. The relentless itch, the redness, the sting after a hot shower. Even washing up... Read more...
what soap to use for sensitive skin
What is the Best Soap For Sensitive Skin?
Your skin doesn’t hide how it feels. It stings after a rinse, flushes under a breeze, and sometimes, itches before you’ve even left the shower.  Sensitive skin speaks softly, but... Read more...
halal soap list
Halal Soap List: Which Soap is Halal?
Finding halal soap - truly halal, without vague ingredients or compromises - shouldn’t be this hard. You’ve scanned labels, emailed brands - maybe even stood in store aisles holding two... Read more...
at home spa day
At-Home Spa Day Ideas
There’s a difference between cleaning yourself and caring for yourself. Between a shower you rush through and a ritual you return to. The world asks a lot of you, so... Read more...