Woman of color relaxing in a luxurious bathtub, reading a magazine, with Oshun goat milk soap displayed on a nearby table for an elegant, clean beauty ritual.

Journal

Why Less Is True Luxury
Why Less Is True Luxury
Why Less Is True Luxury We live in a world obsessed with more. More products. More steps. More trends. More noise. Beauty culture, in particular, thrives on convincing us we’re... Read more...
Composting, Simplified: What To Do With Your Planter Box
Composting, Simplified: What To Do With Your Planter Box
At Oshun, every detail is designed with reverence for Mother Earth. That’s why your new packaging isn’t just packaging — it’s part of the ritual. Your Compostable Planter Box Your... Read more...
Why Fragrance Has No Place in Skincare
Why Fragrance Has No Place in Skincare
The Problem With “Fragrance” on a Label Flip over most skincare or beauty products and you’ll see one little word: fragrance. It looks harmless. Sometimes it’s dressed up as “parfum”... Read more...
The Truth Behind Bright Beauty: Why Ethical Mica Matters
The Truth Behind Bright Beauty: Why Ethical Mica Matters
What Is Mica (And Why Do Cosmetic Brands Use It?) Mica is a natural mineral that creates the shimmer you see in many beauty products — from eyeshadow palettes to... Read more...
Do You Really Need 10 Products? How Overloading Your Skin Can Do More Harm Than Good
Do You Really Need 10 Products? How Overloading Your Skin Can Do More Harm Than Good
The Problem With “More” The beauty industry thrives on convincing us we’re never enough. A cream for this. A lotion for that. A new “must-have” every season. Before long, your... Read more...
Can You Use Bar Soap on Your Face?
Can You Use Bar Soap on Your Face?
Bar soap gets a bad rap. And honestly, we get it. Those bars you’ve seen on drugstore shelves leave skin tight, dry, and begging for moisturizer.  But the truth is,... Read more...
 Mike Johnson Bachelor
Mike Johnson’s Bachelor Transformation: From Roses to Bar Soap Ritual
You probably remember Mike Johnson from The Bachelorette. The guy with the captivating smile, the confidence, and the easy charm that made him a fan favorite. The question for a... Read more...
halal beauty
Halal Beauty Products: What is Halal Beauty and Why Does it Matter?
You deserve cleaner, safer, gentler beauty and skincare products, free from the questionable additives and hidden fillers that leave you wondering what you’re really putting on your face.  You also... Read more...
bar vs liquid soap
Bar Soap vs Liquid Soap: Why Bar Soap Is Better
Did you know most liquid soap is 70% water? No surprise your skin feels dry after using it. And no surprise they try to sell you lotion right after. Liquid... Read more...
"how to simplify skincare routine, best simple skincare routine "
How to Simplify Your Skincare Routine
You’ve seen the TikToks. Serums, toners, oils, “skin barriers,” 10-step routines. And still—your skin feels tight, confused, or worse, breaking out. The more you do, the more your skin begs... Read more...
Cetaphil vs Cerave face wash
Cetaphil vs CeraVe Face Wash: Why Oshun is the Better Choice for Sensitive Skin
If you’ve ever sought out soap for sensitive skin, chances are a dermatologist (or the internet) has pointed you toward Cetaphil vs CeraVe face wash. They’re “safe,” they’re “gentle,” and... Read more...
Best Soap for Combination Skin
Best Soap for Combination Skin
Caring for combination skin is a constant balancing act. You’ve got an oily T-zone (forehead, nose, and chin) but your cheeks are normal, if not overly dry.  From the unmistakable... Read more...