Woman of color relaxing in a luxurious bathtub, reading a magazine, with Oshun goat milk soap displayed on a nearby table for an elegant, clean beauty ritual.

Journal

"how to simplify skincare routine, best simple skincare routine "
How to Simplify Your Skincare Routine
You’ve seen the TikToks. Serums, toners, oils, “skin barriers,” 10-step routines. And still—your skin feels tight, confused, or worse, breaking out. The more you do, the more your skin begs... Read more...
Cetaphil vs Cerave face wash
Cetaphil vs CeraVe Face Wash: Why Oshun is the Better Choice for Sensitive Skin
If you’ve ever sought out soap for sensitive skin, chances are a dermatologist (or the internet) has pointed you toward Cetaphil vs CeraVe face wash. They’re “safe,” they’re “gentle,” and... Read more...
Best Soap for Combination Skin
Best Soap for Combination Skin
Caring for combination skin is a constant balancing act. You’ve got an oily T-zone (forehead, nose, and chin) but your cheeks are normal, if not overly dry.  From the unmistakable... Read more...
goat milk soap vs african black soap
Goat Milk Soap vs African Black Soap
What you wash with can be the difference between balance and breakouts, hydration and flaking, calm and chaos. And yet, most soaps still act like it’s 1950: overly harsh, overly... Read more...
The Best Bar Soap for Eczema Skin
The Best Bar Soap for Eczema Skin
Living with eczema takes a toll, as it chips away at your comfort, confidence, and patience. The relentless itch, the redness, the sting after a hot shower. Even washing up... Read more...
what soap to use for sensitive skin
What is the Best Soap For Sensitive Skin?
Your skin doesn’t hide how it feels. It stings after a rinse, flushes under a breeze, and sometimes, itches before you’ve even left the shower.  Sensitive skin speaks softly, but... Read more...
halal soap list
Halal Soap List: Which Soap is Halal?
Finding halal soap - truly halal, without vague ingredients or compromises - shouldn’t be this hard. You’ve scanned labels, emailed brands - maybe even stood in store aisles holding two... Read more...
at home spa day
At-Home Spa Day Ideas
There’s a difference between cleaning yourself and caring for yourself. Between a shower you rush through and a ritual you return to. The world asks a lot of you, so... Read more...
The Best Luxury Soap Bar Brands in 2025
The Best Luxury Soap Bar Brands in 2025
There’s a quiet kind of luxury that doesn’t ask to be noticed; rather, it’s felt.  In the way a bar of soap warms in your hand. In the way the... Read more...
aesop soap alternative
Aesop Soap Alternative
Whether it’s what you wash your hands with or cleanse your body with, the soap you use plays a bigger role in your daily rituals than you may give it... Read more...
best soap ingredients
The Best Soap Ingredients in the World Brought Together in a Single Bar at Oshun
Most people don’t think twice about what’s in their soap. We think about it constantly. In fact, it’s all we think about. Every ingredient in our goat milk soap was... Read more...
Effortless Luxury: Living Beyond the Highlight Reel in "The Intentional Era."
Effortless Luxury: Living Beyond the Highlight Reel in "The Intentional Era."
We live in an age where the highlight reel reigns supreme. Social media feeds are saturated with polished moments: pristine tablescapes, distant shores, and the glint of designer labels. But... Read more...